The Contemporary Atlanta 2000
Each shop in a mall has a metal security door at the back of the store that opens to a utility corridor. Through this door, deliveries are brought into and garbage is taken out. Each door is labelled in plain helvetica type. Marketing language changes meaning when detached from the highly designed shopping experience that suffuses the interior shopping areas. In the utility corridor, we are left with a naked view of the universal specifications required for global delivery systems. Here, eiight 20"x16" individual prints are mounted and hung edge-to-edge to make a single framed image measuring 20"x 144".